I had the wonderful opportunity to interview Beatrice Johnson on Sol Searching Blog Talk Radio show in 2009. She is an amazing woman & I have been following her work since our initial meeting over a year ago.
Johnson company, Brand Excitement, recently celebrated the one year mark when Johnson turned her on again/off again freelance practice into a full-time business. Brand Excitement process is simple….Express..Excite..Expand.
In the recent bi-weekly ezine I receive from Brand Excitement, was an article on Examing Everything to make your business more visible. Listed was a 7-step process/exercise to get your business on a solid foundation to great visibility.
It is a great short article detailing the 7 steps. Step # 6 stood out the most to me: Exceed their Expectations. Go far and beyond what the customer/client is expecting and exceed what they could get from your competitor.
The article definitely is a thought provoking..Sol Searching..article for the business owner. Take the time now to read the complete article and begin to implement the suggestions in your own business to increase brand excitement & visibility.